Variety

LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands

LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for BrandsWorldPing

On today’s episode of Variety‘s “Strictly Business” podcast, Matt Sandler and Angie More of Amazon explain how the digital behemoth is diving in to the creator economy to build business and bring scale in ad buying to big brands.

This is a short WorldPing brief. The full report was published by Variety.

Read the full report at Variety

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Brief by WorldPing · Original reporting by The Verge