High Alert
Phys.org

How to win shares and influence fast-food market: Warm and fuzzy can't cut it

How to win shares and influence fast-food market: Warm and fuzzy can't cut itWorldPing

New research from QUT challenges a common assumption in social media marketing: For fast-food brands, social media posts that signal expertise and competence are shared more often than those focused on warmth and friendliness.

This is a short WorldPing brief. The full report was published by Phys.org.

Read the full report at Phys.org

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Brief by WorldPing · Original reporting by Bitcoin Magazine