Phys.org

Planting fake customer reviews hurts businesses big time, study finds

Planting fake customer reviews hurts businesses big time, study findsWorldPing

The capital of any business comes in (at least) two categories. There's the kind that has a price—land, cash holdings, etc.—and a less tangible, priceless kind. Reputational capital falls squarely into the latter category.

This is a short WorldPing brief. The full report was published by Phys.org.

Read the full report at Phys.org

Related news