BBC Sport

Are fans now more invested in star names than clubs?

Are fans now more invested in star names than clubs?WorldPing

From Lionel Messi and Cristiano Ronaldo to Erling Haaland and Jude Bellingham, are star names a bigger draw than clubs for young fans?

This is a short WorldPing brief. The full report was published by BBC Sport.

Read the full report at BBC Sport

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Brief by WorldPing · Original reporting by The Guardian