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Hollywood Reporter8/17/2026, 10:02:15 PM

As Live Shopping Blows Up, It’s a Bidding War for Auction-Fluencers

Creators are turning online auctions into addictively entertaining, seconds-long battles on platforms like WhatNot and TikTok Shop — who are fighting to retain the most popular sellers.

This is a short WorldPing brief. The full report was published by Hollywood Reporter.

Read the full report at Hollywood Reporter

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Brief by WorldPing · Original reporting by CNBC World