The Guardian

‘It exists only for pleasure’: does ice-cream have a future in the age of wellness fads and weight-loss drugs?

‘It exists only for pleasure’: does ice-cream have a future in the age of wellness fads and weight-loss drugs?WorldPing

As fitness-conscious consumers turn away from processed foods, the industry is scrambling for new ideas, including nutrient-rich lollies and protein-packed tubs. Will they take the fun out of this summer treat?

This is a short WorldPing brief. The full report was published by The Guardian.

Read the full report at The Guardian

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