Fortune

AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire

AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquireWorldPing

AT&T’s CMO says customers who love the brand are three times less likely to leave, 50% more likely to buy a second product, and cheaper to acquire.

This is a short WorldPing brief. The full report was published by Fortune.

Read the full report at Fortune

Related news

How Americans deceive ourselves about slaveryWorldPing
NPR Top

How Americans deceive ourselves about slavery

Clint Smith's How the Word Is Passed explores how slavery is — and isn't — taught. And Above Ground includes poems to his children about what their ancestors endured and escaped. He spoke with Fresh Air in 2021 and 2023.

Brief by WorldPing · Original reporting by NPR Top