Streaming Saves TV in Upfront, but Ad-Dollar Declines for Linear Are Significant
WorldPing
The erosion of ad dollars earmarked for traditional TV has gone from alarming to dire. Advertisers cut their “upfront” spending on broadcast TV by approximately 5.3%, according to an analysis of the annual sales market by Media Dynamics Inc.
This is a short WorldPing brief. The full report was published by Variety.
WorldPing
WorldPing