The Guardian

McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken

McDonald’s to take on KFC and rivals as Gen Z flock to fried chickenWorldPing

Fast food giant aiming to increase share of global chicken market as rising cost of beef hits profits McDonald’s is betting on fried chicken as health concerns and the rising price of beef shift dining habits. The company said that it aimed to take an extra 1.

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