McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken
WorldPing
Fast food giant aiming to increase share of global chicken market as rising cost of beef hits profits McDonald’s is betting on fried chicken as health concerns and the rising price of beef shift dining habits. The company said that it aimed to take an extra 1.
This is a short WorldPing brief. The full report was published by The Guardian.
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Brief by WorldPing · Original reporting by France 24