High Alert
Variety

Disney, TikTok Strike Content-Sharing Deal Aimed at Boosting Short-Form Programming on Disney+

Disney, TikTok Strike Content-Sharing Deal Aimed at Boosting Short-Form Programming on Disney+WorldPing

Disney is going long on short-form content. The entertainment giant struck an alliance with TikTok that will have creators on the popular quick-hit video service making shorts tied to characters and stories from Marvel, Pixar, Star Wars, FX and more.

This is a short WorldPing brief. The full report was published by Variety.

Read the full report at Variety

Related news

Big-Bucks-Generating Disney Consumer Products Unit Shifts To Studio UmbrellaWorldPing
Deadline

Big-Bucks-Generating Disney Consumer Products Unit Shifts To Studio Umbrella

In Disney’s second corporate shift to the entertainment tent in six months — and just before CEO Josh D’Amaro leads its Q3 earnings report tomorrow morning — the company unveiled plans to to move its revenue-rich Consumer Products division.

Brief by WorldPing · Original reporting by Deadline