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Nielsen Set To Acquire Ad-Tech Firm DoubleVerify For $2.5 Billion

Nielsen Set To Acquire Ad-Tech Firm DoubleVerify For $2.5 BillionWorldPing

Nielsen is paying $2.15 billion to acquire DoubleVerify, a provider of software that measures advertising performance. The all-cash acquisition will deliver shareholders of DoubleVerify $13.60 per share.

This is a short WorldPing brief. The full report was published by Deadline.

Read the full report at Deadline

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