Variety

Nielsen to Acquire DoubleVerify for $2.15 Billion in Bid to Augment Digital Measurement

Nielsen to Acquire DoubleVerify for $2.15 Billion in Bid to Augment Digital MeasurementWorldPing

Audience-measurement giant Nielsen said it would acquire the digital-media monitor DoubleVerify in an all-cash transaction that takes place as more media companies and advertisers are putting the company under new scrutiny as they seek to unify tabul…

This is a short WorldPing brief. The full report was published by Variety.

Read the full report at Variety

Related news

Nielsen Set To Acquire Ad-Tech Firm DoubleVerify For $2.5 BillionWorldPing
Deadline

Nielsen Set To Acquire Ad-Tech Firm DoubleVerify For $2.5 Billion

Nielsen is paying $2.15 billion to acquire DoubleVerify, a provider of software that measures advertising performance. The all-cash acquisition will deliver shareholders of DoubleVerify $13.60 per share.

Brief by WorldPing · Original reporting by Deadline